Jeep

Jeep, a brand synonymous with ruggedness and off-road capability, traces its roots back to the World War II era. The original Willys MB, produced for the US military, became the archetype for all subsequent four-wheel-drive vehicles. Its robust construction and go-anywhere attitude established a legacy that continues to define the brand. After the war, Willys-Overland adapted the military Jeep for civilian use, creating the CJ (Civilian Jeep) series, which laid the foundation for recreational off-roading.

Over the decades, Jeep expanded its lineup beyond purely utilitarian vehicles, introducing models that catered to a broader range of consumers. The Wagoneer and Cherokee pioneered the concept of the modern SUV, blending off-road prowess with comfort and practicality. Chrysler's acquisition of Jeep in 1987 further solidified the brand's position in the automotive market, leading to the development of iconic models like the Grand Cherokee and the Wrangler. Today, Jeep continues to evolve, embracing new technologies and designs while staying true to its core values of adventure and capability.