lexus

Lexus, the luxury vehicle division of Toyota Motor Corporation, was officially launched in 1989 with the introduction of the LS 400 sedan. The impetus for its creation stemmed from Toyota's desire to challenge established luxury brands like Mercedes-Benz and BMW in the lucrative North American market. The project, known internally as "F1" (Flagship One), aimed to develop a world-class luxury sedan that emphasized refinement, reliability, and advanced technology.

From its inception, Lexus distinguished itself through meticulous attention to detail, exceptional customer service, and innovative engineering. The initial lineup quickly expanded to include coupes, SUVs, and other sedans, each embodying Lexus's core values. Over the years, Lexus has been a pioneer in hybrid technology within the luxury segment, further solidifying its reputation for innovation and environmental consciousness. Today, Lexus continues to evolve, embracing electric vehicles and pushing the boundaries of automotive design and performance while remaining committed to providing a premium ownership experience.