Lotus

Lotus Cars, founded by Colin Chapman in 1952, is a British automotive manufacturer renowned for its dedication to lightweight engineering and exceptional handling. Chapman's philosophy, "Simplify, then add lightness," became the guiding principle behind all Lotus designs. Initially involved in building and racing sports cars, Lotus quickly established itself in Formula One, achieving considerable success and influencing the development of road-going vehicles.

The company's early road cars, such as the Lotus Seven, were minimalist and focused on providing a pure driving experience. Over the decades, Lotus expanded its range, producing a variety of sports cars and grand tourers, always emphasizing agility and driver involvement. While financial challenges have marked portions of its history, the brand remains a celebrated icon within the automotive world, embodying the spirit of performance through efficiency and innovation. Now under the ownership of Geely, Lotus is embarking on a new era, venturing into electric vehicles while staying true to its core values.

Lotus's legacy extends beyond its own models, as the company has also served as a consultant on numerous vehicle projects for other manufacturers, leveraging its expertise in chassis design and suspension tuning. The brand's contribution to motorsports and automotive engineering is undeniable, shaping the way performance cars are conceived and built.