Mini

Mini, originally the British Motor Corporation's (BMC) economy car, revolutionized the automotive world with its innovative transverse engine and front-wheel-drive layout, maximizing interior space in a small footprint. Designed by Sir Alec Issigonis, the original Mini, launched in 1959, became a cultural icon of the 1960s. Its success stemmed from its affordability, fuel efficiency, and surprisingly nimble handling, making it popular across various social classes and even a motorsport champion. Throughout its original production run, it was marketed under different names such as Austin, Morris, and Leyland, reflecting the changing ownership of British Leyland.

In 1994, BMW acquired the Rover Group, which included the Mini brand. Seeing the potential of the iconic name, BMW invested heavily in developing a modern interpretation. This resulted in the launch of the new MINI in 2001, a larger, more premium hatchback that retained the spirit of the original while meeting modern safety and performance standards. BMW successfully transformed Mini into a global brand, expanding its model range with various body styles and focusing on a blend of style, performance, and customization.

Today, Mini continues to produce vehicles that capture the fun and agility of the original, blending retro design cues with modern technology and engineering. From hatchbacks and convertibles to SUVs and even electric models, Mini has established itself as a lifestyle brand offering a distinct driving experience. The brand continues to evolve, exploring new technologies and designs while remaining true to its heritage of compact, characterful vehicles.