Acura

Acura, Honda's luxury and performance division, was launched in North America in March 1986, marking the first time a Japanese automaker created a dedicated luxury brand. The initial lineup consisted of two models: the Legend, a sophisticated sedan targeting established European luxury brands, and the Integra, a sporty compact hatchback. Acura's arrival disrupted the luxury car market, offering Japanese reliability and engineering excellence at a competitive price point. The brand quickly gained popularity, becoming synonymous with quality, performance, and innovative technology.

Over the years, Acura expanded its model range to include a variety of sedans, coupes, SUVs, and sports cars, all designed to deliver a premium driving experience. Models such as the TL, CL, RL, and MDX solidified Acura's position in the luxury market. The NSX, a mid-engine sports car, became an icon, showcasing Honda's technological prowess and engineering capabilities. While Acura has faced challenges in maintaining consistent brand identity, it continues to produce vehicles with distinctive styling, advanced features, and a focus on performance, appealing to a discerning customer base.