Dodge

Dodge, initially named Dodge Brothers Company, was founded in 1900, primarily as a supplier of parts to Detroit's growing auto industry. By 1914, the brothers, Horace and John Dodge, decided to produce their own vehicles. Their first car, simply called the Dodge Model 30, was known for its dependability and was quickly successful. After the Dodge brothers died in 1920, the company faced some uncertainty before being acquired by Chrysler Corporation in 1928, forming the foundation of Chrysler's mass-market brand.

Under Chrysler's ownership, Dodge evolved into a brand known for offering vehicles at a slightly higher performance and value tier than Plymouth. The brand developed iconic models, including the Charger and Challenger, which became staples of the muscle car era. In the late 20th and early 21st centuries, Dodge expanded its lineup to include minivans (a segment they practically invented), SUVs, and trucks while retaining a focus on performance cars. Even amidst corporate restructuring and mergers (DaimlerChrysler, Chrysler Group LLC, and now Stellantis), Dodge has maintained its strong image rooted in American muscle, performance, and value.

Today, Dodge remains a significant player in the American automotive landscape, focusing mainly on high-performance vehicles. Though the lineup has been streamlined in recent years, the brand continues to leverage its heritage of power and bold styling to appeal to enthusiasts and those seeking a distinctly American driving experience. The shift to electric vehicles has already begun with models like the Charger Daytona, indicating the future direction of the brand.